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17 Ways To Promote Your Music Online

effective marketingHow can you pick which platforms are worth your time and efforts when there are so many options to advertise your music online?

You’ll spread yourself too thin and eventually burn out if you try to market your music through every outlet available to you at the same time. On top of that, you’ll be disappointed that all of your hard work hasn’t gotten you very far.

Instead of trying the impossible, concentrate your efforts on a few platforms where your current and potential fans are most likely to spend time online. Begin by advertising your music on your own through the platforms that you enjoy using, then work your way up from there.

Here are 17 of the most efficient strategies for promoting your music online.

1. Website

websiteMake a music website with a custom domain name to ensure that your followers will always be able to locate you online. Your website should serve as a one-stop-shop for your current music, an EPK, your official artist bio, forthcoming events, and other information.

You’ll use your website to promote music online by promoting new albums, listing your whole catalogue, and ginning up interest for your live event. A music website is the most effective approach to encourage your followers to directly support your music.

In minutes, you can create a professional website with all of the music promotion features you need, including a blog, mailing list, and social media integrations.

2. Email List

newsletterThe most useful music marketing tool you’ll have is most certainly your email list. Unlike social media platforms, where algorithms control who sees your material, your emails will always arrive in the inboxes of your subscribers.

Always seek to grow your email list. Whether or not you have new music on the way, publishing a monthly newsletter is a terrific way to keep your fans up to date on all that is going on with you and your band. This is essential for building a caring community that will support you when you release new music.

3. Blog

wordpress blogA blog is an excellent method to provide insight into your work, and regular updates demonstrate that you’re a busy musician. Writing a blog about your music can boost your website’s SEO as well as develop a stronger relationship with your followers.

Create weekly or bi-monthly blog postings on your music without being overly self-promotional. These may be personal stories about your life as a musician, roundups of new music you’ve been loving, or insights into your creative process. Keep in mind that the content can be reused for newsletters or social media updates.

4. Electronic Press Kit

electronic press kitAn EPK (electronic press kit) is essentially your band’s internet résumé. Your current bio, music, images, videos, tour dates, press coverage, links, and contact information should all be included.

When it comes to selling your music online, an EPK is a must-have tool. You can use it to produce media assets to accompany a new song release, or you can add an EPK designed to help you book more shows and reach more fans.

5. Music Blogs

music blogsSmall features on music blogs can help your band’s SEO and increase the exposure of their music, so look for opportunities for album reviews, concert reviews, interviews, and guest articles.

Research music websites that showcase musicians who are similar to you in terms of genre and prominence to make the most of your advertising efforts. Then craft a unique pitch that will spark the blogger’s interest.

6. Podcasts

podcastsGetting your music included on a podcast or getting an interview on one is a terrific way to reach new music fans. Even a cameo on a local podcast will provide a new audience with a deeper look into your music and who you are as an artist.

You may start your own podcast to promote your music online and chat about your band on a regular basis. You can also request an interview or submit your music to podcasts. Just make sure to set aside some time to look for podcasts that are a great fit for your music.

7. Facebook

facebookFacebook has long been considered essential for promoting music online as a social media network with billions of users. While reaching fans organically has become more difficult in recent years, there is still value in using Facebook to promote your music.

If you have a target audience in mind and a budget to work with, get to know Ads Manager and how to design and measure Facebook ad campaigns. Facebook advertising can be one of the most cost-effective methods to advertise your music online if you put in the effort to test and optimize them.

8. Instagram

instagramInstagram provides several options for building your visual brand as a musician, including the grid, stories, IGTV, Instagram Live, and Reels.

From performing clips on your instrument using Reels to sharing behind-the-scenes Stories for your fans, try out the different choices to see which you can commit to growing organic Instagram traffic. You may advertise and promote Instagram posts through Facebook Ads Manager in the same manner that you would promote a Facebook post if you have a little money to go towards growing your presence.

9. Twitter

twitterFor real-time updates and quick engagement, Twitter reigns supreme. If you’re comfortable with it, it’s a good method to identify individuals who are talking about your music (or comparable artists) and strike up a conversation with them.

Work on fan engagement by expressing your thoughts on relevant trending issues, hosting Q&A sessions, posting setlists and pre-show selfies, and more to promote your music on Twitter.

10. Snapchat

snapchatSnapchat is a fun, in-the-moment social media service that focuses on creating and engaging a fan base rather than directly selling music. However, it’s a great method to communicate with people, particularly if your targeted market is younger.

It has a more personal feel to it than other social media apps, which can lead to some great marketing chances that don’t feel like “marketing.” So keep that in mind if you decide to use Snapchat to advertise your music.

11. TikTok

tiktokTikTok has fast grown in popularity as a tool to promote music online; trending on TikTok can help your music career significantly. The video app is notably popular among Gen Z, but older generations have got on board as well.

You can make your own short videos, but be sure to upload your music to the platform so that it can be utilised as audio snippets as well. In comparison to other social media sites, TikTok’s fine-tuned algorithm and addictive style provide you with a good possibility of organically reaching a new audience.

12. Twitch

twitchTwitch is a video-streaming platform that concentrates on live video. Independent artists are increasingly using the platform to not just perform events but also to build an audience and engage with a larger community.

If you’re a regular performer, Twitch is a good place to host interactive live-stream concerts. You can also use Twitch to market your music by hosting Q&A sessions, live rehearsals, and online lessons and workshops.

13. YouTube

youtubeYouTube is a huge source of new music discovery. Upload and distribute videos on a regular basis to use YouTube to promote your music online. Make sure each upload has a clear and catchy title to make your movies more discoverable. Provide a descriptive description with keywords and tags that are relevant. To increase your watch time, group related sorts of videos into playlists.

YouTube videos that are embeddable can be placed on your own website, a website committed to spreading your music (think online news outlets, blogs, or venue websites), or linked to and shared on other platforms.

14. Streaming Services (Spotify, Apple, Playlists)

streaming servicesMost people listen to their favourite artists and find new music on video sites like Spotify, Apple Music, and Amazon, so make sure your releases are available on all of them.

Even getting one of your songs on a playlist can help you advance in your music career. There are millions of playlists for every subgenre, mood, and activity imaginable, presenting a fantastic opportunity to reach the right audience at the right moment.

15. Bandcamp

bandcampBandcamp is an online music store where fans may listen to your music and buy downloads, vinyl records, and cassette tapes. Listeners can stream music from their favourite artists using the Bandcamp app.

Because Bandcamp is known for its community, it’s well worth uploading your music there for discovery. You can also connect your Bandcamp player straight into your music website, letting your followers to directly support you.

16. SoundCloud

soundcloudMost people listen to their favourite artists and find new music on video sites like Spotify, Apple Music, and Amazon, so make sure your releases are available on all of them.

Even getting one of your songs on a playlist can help you advance in your music career. There are millions of playlists for every subgenre, mood, and activity imaginable, presenting a fantastic opportunity to reach the right audience at the right moment.

17. Bandsintown

bandsintownOver 500,000 musicians and 50 million fans utilise Bandsintown, the world’s largest concert discovery platform.

It’s a fantastic opportunity for performers to gain extra publicity for their shows, whether they’re going on tour, live streaming from home, or something in between. You’ll be able to sync all of your future events across your website and social media channels, ensuring that your followers can keep track of your dates and see you live.

With so many ways to reach new listeners, promoting your music online becomes a realistic goal for any independent artist. When you’re first starting out, keep in mind that all of your efforts should be focused on the music.

Choose a few sites where you feel at ease or where you can quickly build a following since your music is a good fit for the service. Then concentrate on those promotional techniques in order to develop long-term ties with your fans. Once you’ve created a pattern of honestly advertising your music online, you can always add more options.

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  1. John
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    Eugene aka Jigga Beatz says:

    Thanks bro! 💯 🙌